I’m Francisco Loreto, a visual designer based in Mexico City and working worldwide. Helping brands develop cohesive visual systems built on strong concepts, narrate stories and create new worlds, human-imagined and AI-forged.

I work in the intersection between brand, art direction, design systems, motion, and UI/UX, leading workflows from end to end. I have worked for marketing agencies, consulting companies and tech giants, spanning presentations, brand guidelines, motion, web, and live events. I bring agentic AI into the workflow to accelerate production without sacrificing the human craft.